Effi joins forces with the SME loan comparator


The mortgage brokerage platform has partnered with a business loan comparison site to allow professional clients of the site looking for housing to connect with a broker.

Effi (short for efficiency) announced a partnership with business loan comparison site ebroker.com.au, which would allow ebroker to match its website visitors with customers looking for a loan. real estate with a mortgage broker through Effi.

ebroker is an online business finance broker founded in 2015 that provides loan services to small businesses that may have limited funding opportunities. Using artificial intelligence and algorithm technology, it brings together non-bank small business lenders into one platform and aims to find a loan that is suitable for a business’s needs.

Effi is a software-as-a-service solution that offers lead management, customer engagement and management capabilities using artificial intelligence, while allowing brokers to generate income through the benchmark offering of the platform.

The partnership would also allow mortgage brokers using Effi to send commercial loans, asset finance and equipment finance to ebroker and earn a commission on the settlement.

The ebroker platform displays complete tracking from lead creation to settlement and operates a lifetime client ownership system for clients recommended by brokers.

Speaking about Effi’s new partnership, Managing Director Mandeep Sodhi said: “We are delighted to announce our new partnership with ebroker.com.au…

“The partnership will give ebroker access to our partner brokers on the platform while Effi will be in contact with Australians looking for a home loan on the ebroker websites.

“We continue to identify strategic partnerships such as these to hopefully create a more transparent service industry for mortgage brokers across Australia.”

Ebroker CEO Simon Isaacs said he was excited to see the “mutually beneficial” partnership come to fruition.

“The partnership allows us to offer our existing and new clients an additional opportunity to connect with brokers for real estate loans,” said Mr. Sodhi.

“It’s something we were looking for, but so far we haven’t been able to find the right partner. “

The new partnership follows Effi’s recent affiliation with Finty (a website that compares complex financial products), which allows brokers to create a profile on the Finty website so that clients looking for a loan can find and contact these brokers.

Prior to that, Effi partnered with another comparison website, RateCity, to help match clients looking for a loan with mortgage brokers.

[Related: Effi launches loan product search API]

Effi joins forces with the SME loan comparator

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Last updated: 08 October 2021

Posted: 11 October 2021

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Malavika Santhebennur

Malavika Santhebennur

Malavika Santhebennur is the Mortgage Securities Editor at Momentum Media.

Prior to joining the team in 2019, Malavika held positions at Money Management and Benchmark Media. She has been writing about financial services for six years.

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